Grow track
Digital Marketing
The Digital Marketing course covers SEO, Google Ads, Meta ads, analytics and conversion tracking, plus answer engine and generative engine optimisation (AEO and GEO), so you can grow a business's traffic and leads and prove it with data.
Published
Who is this course for?
Business owners, marketers and freelancers who want measurable results, not just posts.
What will you be able to do?
- Run keyword research and an on-page and technical SEO audit
- Write content that ranks and that AI answers cite
- Launch and optimise Google Search and Meta ad campaigns
- Set up GA4, Search Console and conversion tracking
- Report results in numbers a client understands
What does the course cover?
- How search works: crawling, indexing, ranking, site names, structured data
- Keyword research and content strategy
- On-page, technical and local SEO
- AEO and GEO: writing for featured snippets and AI search
- Google Ads and Meta ads: structure, bidding, creatives, landing pages
- Analytics, tracking and reporting
Which tools are used?
- Google Search Console
- Google Analytics 4
- Google Ads
- Meta Ads Manager
Frequently asked questions
Is social media management included?
Paid social (Meta ads) is. Day-to-day community management and content calendars are touched on, not the focus.
Do I need a website to practise on?
You will get a practice site during the course. Bringing your own business site is better, because you see real results.
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